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Data & A Journalist’s Sense of Smell

This year, the Cambridge Undergraduate Quantitative Methods Centre are delighted to welcome:  

 

Branwen Jeffreys (BBC Education Editor)

 

to give the CUQM Annual Lecture 2018, on 

 

Data & A Journalist’s Sense of Smell

 

Bateman Auditorium | Gonville & Caius College | Trinity Street

Thursday 1 March, 17:00-18:30 | Followed by a Wine Reception

 

All are welcome; register for a ticket here: https://cuqm_annual_lecture_2018_branwen_jeffreys.eventbrite.co.uk

 

 CUQM poster


 

Lecture Synopsis

A decade ago, data journalism was an emerging discipline. It is now a core part of most major news organisations. Far from replacing the traditional craft skills of gathering information through personal testimony, data is creating a new place for intuition and anecdote as diagnostic tools for data investigations. It is driving more collaborative models as reporters work alongside statisticians and designers to interpret and visualise information. Data can help surface issues hidden in plain sight, and empower the public with information describing their locality. The increasing use of data has also been a cultural challenge for newsrooms still largely staffed by humanities graduates. And a new space has been created for conversations between journalists’ topical instincts and the longer term perspective of academic inquiry. 

 

Short Speaker Biography

Branwen Jeffreys is a journalist and broadcaster. For much of the three decades of her career she has covered different aspects of how public services and social policy interact with people's lives. In her current role as BBC Education Editor, she is continuing to develop an interest in how data can be woven into narrative. She also has a strong interest in health issues, having covered the policy and politics of the NHS for almost a decade. It is an interest she continues to cultivate as a governor of The Health Foundation.

Some of Branwen’s work can be accessed through the BBC website:  http://www.bbc.co.uk/news/correspondents/branwenjeffreys

 

A World Leader

The Department of Sociology at the University of Cambridge is a world-leading centre for teaching and research in Sociology, consistently ranked first in UK league tables by The Guardian, The Times, and the Independent.

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